Interesting Out-of -Home Advertising


I’m using the term ‘interesting’ loosely here.

I caught a glimpse of this out-of-home advertisement created for CITV Asia. It was set up at Dhoby Ghaut MRT station. It took the obvious approach with the cordoned-off crime scene and technically inaccurate body outline. But I do have to admit, it was a clever play on stereotypes to catch consumer attention.

For those who aren’t familiar with crime scene investigations, body outlines such as the one seen above, are not utilized out of fear of crime-scene contamination.


About Dedrick Koh

Dedrick Koh is a Social Media and Communications Specialist at Nanyang Polytechnic. He has a Bachelors (Murdoch) and Diploma (Ngee Ann Polytechnic) in Mass Communication. Dedrick is a communications professional and a highly skilled classical guitarist. As a communications professional, he has worked on brands like Coca Cola, DHL, Nokia, Nestle, the Health Promotion Board, the Economic Development Board of Singapore and the President Challenge. He gave private classical guitar during his polytechnic and undergraduate studies to put himself through school. He has succesfully prepared students for ABRSM and Trinity exams and was previously an instructor cum assistant conductor at Ngee Ann Polytechnic Strings under Alex Abisheganaden .